Predicting how the cloud hosting landscape is changing in 2016

Cloud technology continues to develop and evolve. That ongoing evolution and the inherently flexible nature of cloud web hosting means it is not something that will ever stand still. This year will be no different...

Posted on 05 February 2016 - Hosting
Tibus BY Tibus

The beginning of the end for mid-tier, generalist cloud providers

The major players in the public cloud sector will drive home their advantage in 2016. As a result, lesser generalist cloud providers will start to fall by the wayside. Those who are currently relying on offering the same services on a smaller scale have a tricky year ahead.

Go niche or go bust

The cloud hosting providers who don’t want to gradually fade away against the unstoppable power of the big boys will have to carve out a niche if they want to survive.

Niches might relate to expertise in a particular sector, technology or service. In any case, it will have to be something in which the major players are unable to compete with what’s on offer and it will have to go beyond any attempt to beat or even compete with the likes of AWS, Azure and, to a lesser extent, Google in terms of scale of efficiency. 

An example would be that, here at Tibus, we’ve always been big on applications and one of our niches is undoubtedly that we have a reputation for being strong when it comes to application management for clouds.

The rise of the application

Leading on neatly from that niche, the role of the application will continue to grow in 2016. More and more providers will be looking to this route because, as we’ve already established, competing with the big public cloud providers on scale and efficiency is no longer a worthwhile exercise.

Apple will enter the enterprise IT cloud market

Between iMacs in the design office, iPads in the delivery team and iPhones in the pocket and purse of every executive, Apple is everywhere in the enterprise world. And that’s not even mentioning the BYOD users! 

Some in the industry feel that Google’s enterprise cloud offerings aren’t great and Office 365 is, well, Office 365. Apple could enter the public cloud market with a business-led offering and it might succeed in it, too.