Even major American brands often have significant customer bases in Europe. As such, it makes sense to strive to give those European consumers a standard of user experience that is consistent with what the brand delivers in other markets.
Hosting a version of the website on a server close to a particular market is one way of ensuring a quick page load speed and smooth browsing experience on the website. This is because the data that allows the website to be served has less distance to travel between the server and the end user’s device than if the server was on the other side of the world. Many companies opt to host a dedicated server in Europe for that reason.
Google has acknowledged that the IP address of server is used to determine its geographic location and then to determine in which versions of Google it should rank. For instance, a website hosted on a server with a German IP address is more likely to rank on google.de than on google.fr.
So, if you’re selling into Europe, it makes sense to host your website in the country that represents your key market. You might call it SEO web hosting!
We might get a lot of rain here in Northern Ireland, where Tibus is based, but generally it doesn’t get much worse than that. Tornadoes, hurricanes, earthquakes - they are all either extremely rare in Europe, which gives the best possible chance of keeping your hardware in one piece.
The relatively mild weather conditions also mean that power supplies tend to be reliable.
The effectiveness of having a dedicated server in Europe in determining the sovereignty of the data it contains was recently tested in court in a high-profile case between Microsoft and the United States of America.
In a landmark ruling, the United States Court of Appeals for the Second Circuit found that Microsoft could not be compelled to hand over information stored in its Dublin data centre to the US government.
