What peering and routing arrangements does your web host have in place for you? If you’re not sure, it might be time to exert a little peer(ing) pressure to find out, because it can have a major impact on the performance of your website.
Posted on 16 September 2015 - Peering
BY Tibus
Peering is essentially a pre-arranged pooling of resources by Internet Service Providers with the aim of improving performance across the network at large for end users.
So, in our case, we agree to take traffic from other ISPs onto our network in exchange for Tibus traffic being allowed to use other networks.
We’re proud members of the LINX, INEX and LONAP internet exchanges. Using IXP peering through these exchanges allows us to directly exchange traffic with all the major UK and Irish ISPs.
We peer with a carefully selected range of providers and patterns in order to give our customers the most elegant and efficient routes for their data to traverse the global internet.
By doing that, we’re able to ensure maximum performance levels for the people who use our customers’ websites and equip those websites with plenty of capacity to deal with traffic spikes.
As we’ve mentioned, it can have a big bearing on the quality of user experience for people using your website. You might have a beautifully coded website and a high-quality server set-up, but the traffic that comes to your website and navigates round the pages is still at the behest of data moving across the world through wires and cables.
If you’re not paying attention to the network that serves that data as it makes its way to your website, you’re ignoring a crucial factor in the amount of friction experienced by people using your website.
Peering can play a big role in making people’s dealings with you as speedy and frictionless as possible.
