Whether you’re running a business website, an e-commerce website, a media website or another type of website, the chances are that the ultimate ambition is for that website to attract large levels of traffic.
But it is pointless attracting huge amounts of traffic if your website does not have the infrastructure in place to be able to cope with an influx of traffic when it arrives. In much the same way as it is often said you need to dress for success if you want to be successful, so you need to give your website a big website’s resources if you want it to be a big website.
The good news is that it has never been easier to dress your website for success. With the continuing development of cloud hosting services, you can easily create an infrastructure that grows with your website, either over a sustained period or on a day-to-day basis.
If you pick the right cloud hosting package for your requirements, the flexibility and scalability of your infrastructure will allow you to have a server for a large traffic website. If your site is currently susceptible to occasional spikes in traffic rather than a sustained influx of large quantities of traffic, you server will also be able to scale back down easily so that you only ever pay for the resources you need.
Aside from flexibility and scalability, there are some other key requirements for a server to be suitable for a large traffic website. For example, it is important to equip the server with web acceleration tools to ensure the high number of visitors on the site at any given time does not lead to poor user experience.
Caching is also important in this regard, as is use of a content delivery network. In fact, there are a whole host of factors that can improve the performance of large traffic websites, which we’ve explored elsewhere…
Get a comprehensive overview of many of the measures you can take to ensure successful web hosting of a big traffic site.
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