18th April 2008

Tibus has launched new Bank of Ireland Personal Banking website which successfully modernises the brand on-line.

A more contemporary and professional design means that all off-line campaigns can now be effectively complemented on the website.

This provides consistency throughout the Bank's marketing, and a suite of dynamic advertising elements also enables the Bank to present calls to action to site users at appropriate stages in the user journey.

The website is fully content managed using the Hands On Content Management System, which enables instant content changes; especially essential for Rates & Fees information, as well as all other compliance related content.

The launch of this website is a bold move forward for the Bank of Ireland, and has been very well received by both staff and customers.

Tibus is currently working with Bank of Ireland on the redesign of the Business Banking site, which will be launched in the coming weeks.

View the new Personal Banking website here

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