Background & Brief
Whitespace Publishing Group is one of Ireland's leading branding, marketing and content specialists. Whitespace works with its clients to help brands connect with their customers through great content in any media - print, online and mobile. Leading print publications include Marketing Age, Irish Director, Digital Ireland and Knowledge Ireland.
Tibus was commissioned to partner with Whitespace in providing online strategy, web development, content management and hosting services for several innovative and content rich web applications.
Services
- Development of the Silicon Republic Irish technology news website.
- Content deployed in multiple formats - streaming video, audio pod casts, syndicated video, flash, image and text.
- Automated .mobi content formatting for viewing on mobile devices.
- Efficient management of embargoed news content, daily news alerts, weekly 'E-Monday' newsletter and RSS feeds
- Development of gadget review sister site - Gadget Republic
- Development of business news website - Business and Leadership
- Hosting on a secure, resilient managed server configuration
Results
- Significant efficiency gains in editor workflow and content management.
- Standardised content management tools across all three sites.
- Improved visitor ratings and advertising revenue streams.
- A solid, reliable scalable publishing platform to ensure Whitespace engage, captivate and inform their online community
Relevant Web Addresses
- Whitespace Publishing - www.whitespace.ie
- Silicon Republic - www.siliconrepublic.com
- Gadget Republic - www.gadgetrepublic.com
- Business and Leadership - www.businessandleadership.com
- Digital 21 - www.digital21.ie
