Case Studies

Client Irish Football Association - Go to Irish Football Association website.
Background & Brief

The IFA looks after the interests of the game of football in Northern Ireland.  Northern Ireland football is currently enjoying a revival, both with the recent success on the field, and the recent commemorations of the life of George Best.

The organisation is currently rolling out a long-term programme of change and, recognising the role the web could play in being a key platform in its ongoing communications, the IFA commissioned Tibus to help it maximise the opportunity.

Services

Tibus provides a wide range of services to IFA

  • Interface design and information structure development for the new web site Integration of the web site with the Tibus Hands On content management system
  • Integration of the web site with the new IFA membership system
  • Development of an online shopping platform, and order management and reporting system
  • Development of the email marketing system, allowing IFA to control frequency, content, imagery and target lists for regular emails
  • Hosting of the system in a secure, managed server environment
Results
  • Interest in the IFA site has soared since the re-launch of the site.  In particular, the online shop and membership scheme have seen massive growth in orders and membership signups. 
  • The organisation is being contacted more than ever before by those involved at grass roots level, press, and fans
  • The ongoing email communication platform has allowed the IFA to encourage a lot of public response, and make timely announcements.
  • The web site, through its demonstration of quality design, easy navigation, and accurate up to date information, has become the platform of choice and first port of call for those wanting to find out anything about the IFA.
Relevant Web Addresses

See how Northern Ireland Football communicates with its fans through the Irish FA website.