The Belfast Telegraph is Northern Ireland's biggest selling daily newspaper, with its website exhibiting over 2.5 million page impressions per month. Their “Building for the Future” campaign engages local schools to collect vouchers in exchange for vital computer equipment. An online element was required to further highlight the competition inviting schools to produce their own newspapers. The result – “A Day in the Life” – is an engaging interactive overview of the process behind publishing a daily newspaper.

Tibus provided the following services to the Belfast Telegraph:

• Character development, illustration and animation for the guide
• Design of the presentation interface
• Interactive media development of the presentation

• Highly engaging online experience
• Interactive format facilitating better information retention
• Original character available for subsequent use in varied media contexts