As part of their “Here, There and Everywhere” campaign to promote its diverse range of programming and presenters, BBC Radio Ulster were keen to harness rich media for an online complement to the traditional media push.

Tibus provided the following services to BBC Radio Ulster:

• Consultancy and design of rich media ad formats
• Interactive media development of the ads for a variety of media outlets
• Design and implementation of graphic-rich promotional emails
• Integration of multimedia elements into the campaign

• Successful completion of phase 1 online campaign
• Engaging online opt-in rich media experience associated with brand
• Synergy between online and offline media campaign